Innovation
Starts With You
By Design. Not by Default.
/Business Design Fund is an innovation-led hub servicing SMEs based in a non-creative industry space. Practically speaking, we are a one-stop-shop platform solution that will guide you to the spot at which you can use innovation as a key strategic tool in your SME. Through the use of practical tools and frameworks and further education, you will start growing no matter where you currently fit in with your organizational processes or daily business practice.
Starting Here
Maybe you want to turn a traditional project management set up into something more. Perhaps you have a creative project to share with your team but you don’t know how to escape the tunnel vision effect. Whatever it is, how you approach the process can make all the difference. Watch the video to start your journey to innovation.
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Onboarding Resources
Business Design Fund intends to reduce onboarding and consultancy cost barriers by providing relevant industry reports, case studies and other relevant resources to support the onboarding of the practice; accounts for the educational aspect needed in understanding the benefits of implementing the practice
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Guidance & Support
Through close collaboration with our partners, we want to create an opportunity for you to contact governmental and design institutions providing financial support in implementing these innovation-led practices within the enterprise.
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Educational Programmes
Educational programme to introduce the systemic barriers to the onboarding process for non-creative industry-based SMEs to the young design professionals. Business Design Fund intends to change the space of accessibility not only through the direct work with the SMEs but through addressing external layers of the design thinking practice ecosystem.
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Introductory Workshops
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Community & Networking
With the incorporation of Key Partners at the early stages of investment and implementation of financial strategy, Business Design Fund allows for not only increasing the accessabilty of the practice but possibly increasing the collaboration between the overall industry and its stakeholders.
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System Consolidation
By partnering with key governmental and design-led insu=ituation we are aiming to systemize the onboarding process and programmes supporting the practice.
FAQs
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In the more practical terms, the ‘creative industries is a consolidated term for these enterprises whose aim is to create and exploit ‘symbolic cultural products (such as the arts, films and interactive games), or on providing business-to-business symbolic or information services’.
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In a more practical sense, these enterprises mostly fall under the manufacturing and service industries. It is important to note that the labelling does not imply that the enterprises that fit into the 'non-creative industry-based' category can't be creative in their solutions or processes; nor does it 'argue that creativity is somehow exclusive to the creative industries; only that their business model is more completely built upon acts of origination that have expressive value than any other sector of the economy'. (Hutton, 2007)
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When it comes to the framework side of the design thinking practice, it's a user-centred approach that starts with user data, then builds design solutions through prototyping that address real, not hypothetical, user needs, and then tests those tangible outcomes with real users.
Through the focus on interdisciplinary creation and putting users first at each part of the development process or organizational process, design thinking ultimately makes consumer loyalty and retention more effective. (Stevens, 2021) In the long run, design thinking practice ensures a user-centric strategy, which increases user engagement and customer retention.
Taking aside the improvements in the problem-solving processes and improved customer experience, it can tackle the budgeting and increase the ROI of the product or service.
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Considering design thinking approaches have already been identified as an enabler of innovation in the European market (Lawlor et al. 2015), the analysis of accessibility and systematisation is recognized as not only appropriate but also essential for SME development. (For more on the topic go to the About Us page and read the Report on design thinking implementations for non-creative industry-based SMEs.